
Every day we are deluged with a flood of junk mail. Buy this thing. Get this new credit card. Refinance your home. All this paper has built a strong resistance to marketing by mail. For myself all but the rare coupon for pizza goes straight into the trash!
So what can you do? I went to my mailbox 2 years ago and got my normal pile of trash to take home and in that pile was a DVD. It didn’t go into the trash. In fact I watched it that day. I was so impressed that I bought what they were selling. When you use a DVD for marketing you have a tool that has value. It will be something that at the very least people will watch and be educated about your product or service. So much the better when that a potential client becomes a new customer. Try this and you just may be pleasantly surprised by the results
In a down economy you don’t need to break your bank to have great marketing.